The Brewmaster has to sing a song while the other players pick out their cards! 

Raleigh, North Carolina

If one player notices that another player does not have the correct distribution or number of cards, they can call the other player out and make them drink. Also, at the end of the game, the winner with the most bottle caps gets to make the other players drink - one gulp per bottle cap! 

Raleigh, North Carolina

You can add another fun layer by making it a blind tasting of the beer - don't tell the players what it is, and then have them guess what style it is. 

Chicago, IL